ABOUT US

ADA STORY

ADA by Alter Ego is designed by Nwakaego Maduekwe. The brand was formerly known as Alter Ego Lagos. Our design inspiration is deeply anchored in African tradition, we marry time-honoured silhouettes and designs with a contemporary aesthetic. As much as every high quality piece we make is an ode to the African heritage, it’s also a hymn to the dynamic, globe-trotting African woman—elegant, resilient, and proud. Through ADA, she’s not just wearing a brand, she’s expressing her story.

CULTURE

At the heart of what we do is our heritage and our culture. With our unique silhouettes, modern embroidery techniques and our iconic prints, we translate the richness of African heritage into simple, yet compelling forms.

CRAFTSMANSHIP

All our pieces are made by hand in small batches by artisans earning a generous living wage. Empowering our artisans and craftspeople is of primary importance to us.

SERVICE

From placing your order to shipping it out we take great care in making sure our customers receive a seamless stress free experience.